Ideas become real when people can experience them. This project allowed me to explore design beyond the screen creating visual elements for event activations, digital displays, and merchandise. As an experiential floor manager, I helped bridge the gap between concept and execution, making sure the creative vision came through in every detail.
McDonald’s
WorldWide 2026
The McDonald's Worldwide Convention is a massive, biennial corporate event that brings together over 14,000 franchisees, suppliers, and company leaders from more than 120 countries. Often described as a "family reunion" for the brand, it is designed to celebrate global achievements and outline future business strategies.
PHYSICAL AND DIGITAL
We created exclusive character poker pins and a deck of cards that were animated on screens and tangible products that were sold. This enhanced our pin trading activations as well.
