McDonald’s Fan Store Merch
From product to presentation. As a designer on McDonald's internal creative team, the team and I designed the clothing, accessories, and other miscellaneous items for the Fan Store. This collection was a convention exclusive that sold out in less than 4 days.
My favorite item of the collection
McDonald’s x FIFA 2026 | Soccer Warm-up Track Jacket .
I always gravitate towards bold statement pieces! I enjoyed watching what the crowd gravitated towards and how they incorporated McD merch into their outfits. I really enjoyed seeing so many people walk out of the store and put this jacket in particular on.
Lifestyle elements
McDonald’s - “I’m lovin’ it” | Boat Tote.
To see this tote in action further compliments my concept that lifestyle elements elevate products. Some people attached the bag charms and pins to their tote and carried the rest of their merch that they purchased. I believe we executed our mission with this item. Everyday tote or flight carryon with a sprinkle of McDonald’s love.