Culture
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Merchandise
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Brand Creative
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Culture ✦ Merchandise ✦ Brand Creative ✦
Culture
✦
Merchandise
✦
Brand Creative
✦
Culture ✦ Merchandise ✦ Brand Creative ✦
SOME BRANDS I’VE WORKED WITH
MEET DEANDRE BETTERS
BIO
I'm Deandre Betters, a brand creative with nearly a decade of experience turning everyday brands into cultural moments.
At 7-Eleven, I was part of the team that built 7Collection from the ground up designing merchandise, social content, paid campaigns, and pop-up experiences that landed the brand on Hypebeast and sold out drops nationwide. I've conceptualized apparel lines, directed social for Slurpee's TikTok and Instagram, designed Halloween costumes that became brand mascots, and helped take a convenience store brand to the golf course.
At McDonald's, I design within Agency 123, the brand's global in-house creative agency working across merchandise, marketing campaigns, executive presentations, and visual assets distributed worldwide.
My work lives at the intersection of design, merchandise, and brand storytelling. I don't just execute briefs I help build the world around a brand.
Based in Chicago, IL but Dallas, TX is forever home! Open to brand creative, merchandise, and marketing roles.
EDUCATION
University of North Texas: Major - Art & Design Studies / Advertising
Study Abroad | London: Job shadow at (Wieden + Kennedy)
Culture
✦
Merchandise
✦
Brand Creative
✦
Culture ✦ Merchandise ✦ Brand Creative ✦
The Merch guy! I love to say that I Build Brands That People Actually Want to Wear.
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7-Eleven, McDonald’s, NBA, etc I’ve learned to merge my taste with strong global companies.
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This is where I started. This is my playground.
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I’ve helped with working events like complex-con and corporate conventions that build a world around the merchandise.
Featured Projects
Project 01BIG MOVE TO CHICAGO!
JOB: McDonald’s Global in-house agency (Agency 123)
LOCATED: McDonald’s HQ - Chicago, IL
ROLE: Graphic Designer Specialist (Dec 2024 - Present · 1 yr 4 mos)
To the left is an example of a project I worked on for the HQ lobby welcome screens.
Project 02THE ALWAYS OPEN, OPEN
PROJECT: The Always Open, Open
LESSONS: Once is luck twice is skill!
BRIEF: 7-Eleven Swings Big with the Latest 7Collection Golf Drop: “The Always Open, Open”
(July 18, 2024) 7-Eleven launched “The Always Open, Open,” its second-ever golf collection available for purchase on 7Collection™, the retailer’s online merchandise store. Back by popular demand, this golf-themed collection introduces fresh looks that promise to take customers from the store aisle to the fairway in style, seamlessly blending the iconic brand's flair with golf culture.
Project 03Random!
PROJECT: STRICTLY GRAPHICS!
LESSONS: Adjust! ADJUST! ADJUST!!!
BRIEF: “Graphic design is my passion” 😂
CURRENT